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A Mexican StarGroup CEO reveals how he developed his long legal battle against Elon Musk over the StarLink trademark

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September 21, 2021 23:44 GMT

In 2018, StarGroup refused to sell Musk’s trademark, and his boss has now promised to fight “until the last consequences” to continue providing Mexican rural communities with the same service as the US startup: satellite internet.

This coming November will be six years since Mexican company StarGroup registered ownership of the “StarLink” trademark in its country. He is currently immersed in Protracted legal battle with SpaceXFrom Elon Musk, which rolls out a satellite internet service under the same name.

With this brand [StarLink] We are known to all of our customers across the country. Over the years, this brand has been used by Elon Musk, registered in many countries around the world. And when they reached Mexico, The brand was busyIn detail this week, Jose Aguirre Campos, director of the Mexican company, which provides rural areas of the country with a satellite connection similar to that of the American startup.

The businessman claimed that SpaceX tried to buy the brand from him, which he refused. “We told them we had the brand used, and it was ours and that We weren’t interested in selling it“, She said.

In response, the US company in October 2018 filed a trademark invalidation before the Mexican Institute of Intellectual Property (IMPI). After two successive rejections from the regulator, Musk went to the Federal Court of Administrative Justice, whose Intellectual Property Chamber ruled against StarGroup.

“This room takes months, and years, for some failures to occur, and now, in a matter of days, fail against us. Aguirre explained, basically, two arguments: that we don’t use the trademark and that I registered it and not the company that uses it. in Mexico, [sabe que] You first register the trademark and then you register the company, then the launch. “You can’t do it the other way around,” he added.

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He also noted that this decision means removing the “StarLink” trademark, which sells satellite Internet services, to “giving it to a company called StarLink, owned by SpaceX, which will sell satellite Internet services.” “Practically speaking, “take yourself off to sit with me”“, pointed out.

The Mexican company fears that the litigation will extend for several years, but does not intend to sell its brand. We will fight to the last consequences. a promise Last August the businessman.

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